What it means to us to rebrand

To us, a rebrand means a complete overhaul, a fresh, clean start with new vehicle livery, uniform and branding. We have become acutely aware that our current name isn’t the right fit with our service offering and is geographical. Whilst offering a bespoke 3D design and installation service, we felt that our new logo and colour choices had to be sleek and sophisticated to reflect the first class service we deliver to our clients. It’s certainly a sense of pride that we have progressed the business in such a way, we are fortunate enough to refine it in such detail. Style and presentation are of paramount importance when positioning yourself within such a quality marketing and clients essentially buying what is a lifestyle enhancing luxury, not a necessity.


Rebranding instantly injects vast opportunities within any business, especially marketing, regardless of industry. Needless to say, it boosts moral within your team and signals a real milestone for the company with direction we’re heading. Our new website was developed by Eighty Eight Digital, who will also be looking after our digital marketing.

The look improved

The overall look of the business will be transformed in such a way it’ll spark interest, create conversation and be a talking point for our exiting and future clients. We of course would like to create awareness with a brand reveal across our social media platforms.

Struggles / workload increased / Cost

It’s not until you begin to put pen to paper and list everything that needs to change, you realise it’s quite an overwhelming project, not to mention the cost implications. It’s an ever- growing list that you will most likely keep adding to, everything from letterheads to social media branding. You must remind yourself of the end goal and keep pushing forward. With already spinning lots of plates to maintain momentum of the businesses’ progression it’s easy to lose faith and for it to become ‘bottom of the pile’ when day-to-day duties are continuously pulling focus. As far as cost is concerned, there are so many variations and choices, coupled with business size being a key factor i.e vehicles on fleet and employees.

A few things to consider but by no means an exhaustive list:

  • Vehicle Livery
  • Letterhead
  • Business Cards
  • Website
  • Social Media
  • Uniform
  • Email Templates
  • Email Signature
  • Email Domain
  • Bank Accounts
  • Credit Cards
  • Companies House
  • HMRC / Accountant
  • Voicemails
  • Companies you’re in contact with
  • Suppliers